01Free video · 1 min 32 sec
Song
Choose music that gives the dance a reason to exist.
Press play to watch ▶DanzPro I.C.E.
Build dances
people remember.
A clear creative system drawn from more than 35 years on dance floors around the world.
IInspire instructors
CChallenge choreographers
EEvolve entrepreneurs
From music to movement
One song. Ten decisions.
One unforgettable dance.
The commandments are not rules designed to restrict creativity. They are ten questions that keep an idea focused from the first listen to the moment dancers discover it.
Start here: Rob introduces I.C.E. and the 10 Choreography Commandments.
The learning series
The 10 I.C.E.
Choreography Commandments
The 10 Choreography Commandments are always free to watch. Follow them in order or return to the commandment you need.
02Free video · 1 min 52 sec
Research
Know the music, the artist and the audience before count one.
Press play to watch ▶03Free video · 4 min 58 sec
Structure
Build around phrases, sections and the shape of the track.
Press play to watch ▶04Free video · 2 min 16 sec
Dance Style
Let the rhythm decide how the movement should feel.
Press play to watch ▶05Free video · 3 min 8 sec
Accents
Hear the moments that make dancers want to respond.
Press play to watch ▶06Free video · 2 min 5 sec
Pixie Dust
Add the unforgettable detail people recognise and remember.
Press play to watch ▶07Free video · 2 min 28 sec
Story
Give every step a purpose beyond the pattern.
Press play to watch ▶08Free video · 1 min 48 sec
Choreography
Turn musical understanding into movement that belongs.
Press play to watch ▶09Free video · 2 min 44 sec
Level
Challenge the dancer without betraying the chosen level.
Press play to watch ▶10Free video · 3 min 6 sec
Promotion
Finish the job by helping the right dancers discover it.
Press play to watch ▶Gold member training
Starting in November 2026.
Online choreography and teacher training through I.C.E. starts in November 2026 for Gold members. The 10 Choreography Commandments will always be free for everyone.
Explore Gold membership →“Don’t just make steps fit the music.
Make the music impossible to hear without seeing the dance.”